Your Klout Score Means Nothing

2011-02-19-KloutBreakdown

It’s not that it doesn’t mean anything – it’s that it actively means “nothing”. For something to have meaning, you’ve got to be able to use it. Meaning, strictly speaking, applies to what’s done with a thing, or a piece of knowledge. Anything with ‘meaning’ must directly apply to something else. So; a score, made [...]

Are People Actually Searching for Buzzwords?

Google Trends - comparing "Blog" with "Twitter" - January 8th, 2011

Ever worry that Twitter is overtaking the blogosphere? Well, it is. If you look at Google Trends and compare “blog” with “twitter” for search (like the screenshot below) you may think that Twitter has indeed taken over the search volume. However, looking at the numbers with a little more scrutiny, it’s entirely possible that searches [...]

Hack Analytics, A Participants’ Guide

So you’re a blogger! Good for you. You’re successful, and you’re interested in staying that way. Why else would you be here? You probably know your formula already, you know when you’re posting and when it’s effective. You’ve got your theme set up and it looks awesome, your ads are placed in all the best [...]

Taking Advantage of Easy Metrics

I know this is going to make me sound like a geek, but one of the best parts of my day, running this site among others, is hitting up Google Analytics and other services and doing some good old number crunching. Why, you ask? It tells me how I’m doing. Forget the ways to blog [...]