Sharing is a pretty complicated idea, and of all the major methods of blog promotion, one of the trickiest to manage. How people share, when they share, and what they like to have shared with them is both intensely personal, and increasingly communal. Building a community around what we do is key to any ongoing [...]
Giving People More – SEO for Bloggers Part 4
July 22, 2010 By Leave a Comment
Editorial Calendars – SEO for Bloggers Part 3
July 21, 2010 By 3 Comments
One of the big mistakes neophyte bloggers make is diving in full bore and establishing a five-to-ten posts per week schedule, expounding on everything they know without holding back. While this is certainly a good way to get noticed fast – some people just love having more and more in their readers – unless you’re ready to keep pace, it’s a trap. Falling into the daily post oubliette means, in many cases, that as soon as you lose one day, you lose stride entirely.
On Purpose – SEO for Bloggers Part 2
July 20, 2010 By 4 Comments
Even when focusing on the work of creating great writing – and allowing yourself to just do the writing – divining a purpose for your work can be tough. It’s a deeper issue than just figuring out what to write about (the topic) or who to share the information you have with (the audience). Discerning [...]
Just Write – SEO for Bloggers, Part 1
July 19, 2010 By 7 Comments
Whether you’re just starting out as a blogger, or have been publishing for years, one thing matters to the success of your blog. It’s not a content strategy, it’s not an editorial calendar, and it’s not information architecture. It’s not your ads, your ebooks, your Work With Me page. It’s not your blog’s design, or [...]
