Developing Online Platforms, Building Community
One of the things analytics nuts love to obsess over is the effectiveness of our posts. Which ones have the most clout, where did they get it from? Is it better to have more comments, or more tweets? Does traffic help? The answer is yes; all of this helps. Comments, traffic, tweets, inbound links – [...]
As much as we bloggers love to focus on it, SEO is really a small consideration for us – or should be. The heck, you say! Getting found is the paragon of publishing success! Yes. It is. But let me explain. Search Engine Optimization, as a process, is fairly straightforward. It’s about giving a robot, [...]
One of the big mistakes neophyte bloggers make is diving in full bore and establishing a five-to-ten posts per week schedule, expounding on everything they know without holding back. While this is certainly a good way to get noticed fast – some people just love having more and more in their readers – unless you’re ready to keep pace, it’s a trap. Falling into the daily post oubliette means, in many cases, that as soon as you lose one day, you lose stride entirely.
Even when focusing on the work of creating great writing – and allowing yourself to just do the writing – divining a purpose for your work can be tough. It’s a deeper issue than just figuring out what to write about (the topic) or who to share the information you have with (the audience). Discerning [...]
Whether you’re just starting out as a blogger, or have been publishing for years, one thing matters to the success of your blog. It’s not a content strategy, it’s not an editorial calendar, and it’s not information architecture. It’s not your ads, your ebooks, your Work With Me page. It’s not your blog’s design, or [...]
