How many clients do you work with on a weekly basis? How often do you brush them off, even in tiny ways? Give it some thought. Pushing deadlines, sub-standard work – signs of a brush-off, even if we’re the only ones who know. To you, they’re one out of ten – twenty – ten thousand [...]
Lessons from Teaching – Online Marketing
Last week, I had the pleasure of presenting a class about Online Marketing to one of the Creative Communications programs at Red River College here in Winnipeg. It was a new experience for me – I haven’t set foot inside a classroom in any meaningful way since leaving high school in 2001. Teaching, bizarrely, left [...]
Filed Under: Community Tagged With: event notes, lessons from
Notes from #blogchat – Blogging 201
Back from the great beyond, it’s time for more Notes from #blogchat! Let’s go! Tonight was a discussion of going beyond dipping your toes in the blogosphere, and moving from 101 hobby blogging, to Blog 201 and beyond. Firstly, I asked if anyone was actively putting any of the advice they’ve had on #blogchat to [...]
Filed Under: Social Media, Twitter Tagged With: #blogchat, bloggers, Blogging, notes from, seo for bloggers
Pragmatic Social Media
I’m noticing something lately, in the differences between social media usage in different geographies. Marketing Sensei – Susan Hurrell – just got back from the annual LERN conference in Chicago, which she attended with Dan Belhassen. Some of the insights they gleaned from the conference have gotten me thinking about how we’re using the tools [...]
Filed Under: Social Media Tagged With: community building, localization, social business, social process
How to Suck at Social Media (And 3 ways to Get Better)
It’s easier than you think. If you; Do nothing but worry over ROI, Con yourself out of trying a platform for any reason, Convince yourself it’s all a load of hooey before diving in head first, (or) Dive in head first, experience cold-shoulder-shock, and immediately stop… … You might just suck at social media. But [...]
Filed Under: Social Media Tagged With: lists, not a numbers game, not ROI, ROI not Roy, social media
Keeping it Under the Buffer
A long time ago, on an internet far away, I used to be a role-player. I – and as many as a hundred other players – helped to curate, create and control a diverse world of characters, with centuries of in-game history, hundreds of criss-crossing plots, and inter-personal drama… Both between the dozens upon dozens [...]
Filed Under: Social Media Tagged With: alamak, buffer, chat, nostalgiamania, notes from, role-play, social media, tweetdiner
Notes from #blogchat – Community Development
Tonight, Ann Handley guest hosted #blogchat – so I’ll warn you right now, these notes will not be complete. Ann’s a prolific tweeter and a very engaged person, so I’m not surprised at all that the chat went swimmingly, and was very busy. So, here’s a little background. Ann is Twitter’s front-person for Marketing Profs, [...]
Filed Under: Content Development, Social Media, Twitter Tagged With: #blogchat, advice, Ann Handley, Blogging, blogs, communities, Group blogs, groups, Marketing Profs, notes from
Hack Analytics, A Participants’ Guide
So you’re a blogger! Good for you. You’re successful, and you’re interested in staying that way. Why else would you be here? You probably know your formula already, you know when you’re posting and when it’s effective. You’ve got your theme set up and it looks awesome, your ads are placed in all the best [...]
Filed Under: Analytics, SEO, Social Media Tagged With: analytics, bitly, disqus, disqus is your wing man, encouragement, feedburner, google analytics, internet, social media, success, the-web, twitter
