No More Drafts

Compact Calendar - Joe Lanman | Flickr

I deleted fifteen drafts from my blog this morning. Some of them, I’ve been keeping around for nearly six months. Clearly, I would never write them. It’s liberating, every now and then, to ditch the expectational debt of having too many unfinished drafts and move on. I don’t think we give ourselves enough chances to [...]

4 Important Blogging Voices (And When to Use Them)

Bearded Lady by Steve Jurvetson | Flickr

One of the debates bloggers suffer under is the debate over Voice. If you work for a company, do you act the company puppet, and portray yourself as all business, all the time? Do you go rogue and make yourself heard as a source on the inside lines? What we forget is that each blog [...]

Oh, for the Love of Obscure Services!

We love to complicate things – we use services like Flickr’s Creative Commons search to fill our sites with awesome pictures, like laughing mantises or rock platforms. Sometimes, it’s awesome to find the simple things; like Placekitten. Drop by and check them out – it’s handy to have tricks like this up your sleeve when [...]

5 Questions You Need to Answer to Prove You’re Not an Imposter

The social media world is filled with imposters. I don’t mean body snatchers or Capgras-style imposters – I mean real honest to goodness imposter syndrome candidates. People who call themselves successful, or have been called successful, but cannot line their accolades up with real business effectiveness or predetermined results. There are hundreds, if not thousands, [...]

Top 6 Best Ways How To Write Awful Headlines

Writing great headlines is one of the key elements of good blogging practices – everyone says so, right? There are dozens of tutorials out there explaining what makes a good headline; numbered lists, using the words How to in the title, addressing a key fear a large group of people have… That’s fine, but what [...]

The Needs of a Personal Platform

When you’re starting out online, it’s easy enough to dig into everything a little bit, and keep your agility by not building a routine. However, as you do more and more work – more writing, more tweeting, more status updates – you’ll begin to look for ways to reduce the emotional overhead on working your networks. Tools, [...]

Journalists vs News Items – The Twofold Law of Blogging

Some people know what’s going on. Everywhere. All the time. We call these people journalists. They’re the gatherers, the curators. Journalists present the facts, add value and perspective, conduct analysis. Some people are what’s going on. We see them everywhere. All the time. Most of the time, when considering these people, we call them celebrities. [...]

Your Klout Score Means Nothing

2011-02-19-KloutBreakdown

It’s not that it doesn’t mean anything – it’s that it actively means “nothing”. For something to have meaning, you’ve got to be able to use it. Meaning, strictly speaking, applies to what’s done with a thing, or a piece of knowledge. Anything with ‘meaning’ must directly apply to something else. So; a score, made [...]

Decision Time – What’s Your Platform For?

You’re a blogger! Hooray! You found some good hosting, came up with a catchy title for your blog, and set up a site using WordPress, Blogger, or one of the other major blogging softwares. Perhaps you even made the investment in a killed theme for your site, to make the biggest bang you can right [...]

Embracing Practice and Theory in Social Marketing

In a typical paroxysm of brilliant insight, Amber Naslund posted what she called “one of those pensive posts [that needs a lot of thought]” on Sunday evening. The crux of the post was how theory can play a role in such highly action-sequence oriented fields like marketing – especially social media and content marketing. As [...]