The Mental Disadvantage of Intentional Deviance

Boxing day was a bust. We spent much of the day trying to figure out why, and we came up with a few answers. It’s come down to either: (a) everyone knows Boxing Day sales are incredible, but also doesn’t want to be part of the crush; or (b) everyone went to the big box [...]

Academic Proof vs Social Proof

photo by spacepleb How do you justify getting a degree in the age of social proof? I’m not going to pretend to know the statistics nationally, but of the graduating class I came from, two people I’m aware of did the “right thing” and went to college to get degrees. One in sociology, one in [...]

Life at the Scale of the Internet

Somehow my store now has CBC Newsworld running all the time now, instead of music. As such I’ve been exposed to a lot of news lately – on the one hand it means I’m a bit better informed than usual, and on the other, it exposes me to three hours of balloon boy coverage, which [...]

The Law Of Diminishing Returns

We see this all the time in the store, and I’m noticing it’s a bigger concept than most people give any credence to. Here’s the short of it. I’ve got three times the paint I need to paint my house, and three times the amount of time needed to do it in. So what do [...]