In a typical paroxysm of brilliant insight, Amber Naslund posted what she called “one of those pensive posts [that needs a lot of thought]” on Sunday evening. The crux of the post was how theory can play a role in such highly action-sequence oriented fields like marketing – especially social media and content marketing. As [...]
Embracing Practice and Theory in Social Marketing
Filed Under: Social Media Tagged With: amber naslund, blog measurement, Blogging, blogs, follow-the-linker, internet, learning, metahuman, practice, rant-alert, social media, sociology, the-web, Theory
Hack Analytics, A Participants’ Guide
So you’re a blogger! Good for you. You’re successful, and you’re interested in staying that way. Why else would you be here? You probably know your formula already, you know when you’re posting and when it’s effective. You’ve got your theme set up and it looks awesome, your ads are placed in all the best [...]
Filed Under: Analytics, SEO, Social Media Tagged With: analytics, bitly, disqus, disqus is your wing man, encouragement, feedburner, google analytics, internet, social media, success, the-web, twitter
Children's Games and Social Media
I was always crap at Simon Says. I was the kid who could only ever think of three things to have people do – stand up, sit down, run in place – and I’ve learned to mark this down to both an inability to develop internal go-to lists, and a dislike of having to issue [...]
Filed Under: Blogging Tagged With: apple, boneheaded-businesses, ecospheres, ecosystems, fanboys, google, internet, media, michael arrington, microsoft, news, pyramid schemes, rant-alert, social-networks, sociology, technology, the-web
Argue with me, dagnabbit!
I’ve been hearing a lot about the idea that books on Amazon and other places with nothing but five star reviews don’t sell as well as books with mixed bag ratings. While this doesn’t surprise me entirely, I suddenly wish there was this kind of easy metric for blogs as well. I read a lot [...]
Filed Under: Blogging Tagged With: blogs, contrarian, feedback, internet, rant-alert
Taking Advantage of Easy Metrics
Location, Tweets, and Missing Pieces
photo by 416style I thought it was really cool when Google’s Latitude came out; but then, I spend a lot of time in the same area, consistently missing people I know by less than a hundred feet. I also think FourSquare is awesome, for different reasons than Latitude – although it may be seen as [...]
Filed Under: Blogging Tagged With: commentary, Facebook, feedback, follow-the-linker, google, internet, MySpace, social-networks, twitter
The Triangular Social Graph Problem
The more time I spend networking – on and offline – the more I’m noticing a problem with the basic assumptions some people – including myself – make when looking to build connections. Beyond just who we connect with, there’s a part of the specifuc how that creates issues. We’re getting worse at introductions, especially [...]