The social media world is filled with imposters. I don’t mean body snatchers or Capgras-style imposters – I mean real honest to goodness imposter syndrome candidates. People who call themselves successful, or have been called successful, but cannot line their accolades up with real business effectiveness or predetermined results. There are hundreds, if not thousands, [...]
Journalists vs News Items – The Twofold Law of Blogging
March 14, 2011 By 1 Comment
Some people know what’s going on. Everywhere. All the time. We call these people journalists. They’re the gatherers, the curators. Journalists present the facts, add value and perspective, conduct analysis. Some people are what’s going on. We see them everywhere. All the time. Most of the time, when considering these people, we call them celebrities. [...]
Cinnamon Toast and Success/Fail Ratios
March 5, 2011 By 3 Comments
Have you ever made cinnamon toast? No? Wow. Let me tell you – it’s not the most fun thing in the world to get wrong the first time. See, most people start off the fearless way. They think “aw, yeah, cinnamon on hot bread!” and stop there. Some butter, some spice later, they’re left with [...]
SEO for Bloggers – Simple Discovery Tricks
December 21, 2010 By Leave a Comment
One of the things analytics nuts love to obsess over is the effectiveness of our posts. Which ones have the most clout, where did they get it from? Is it better to have more comments, or more tweets? Does traffic help? The answer is yes; all of this helps. Comments, traffic, tweets, inbound links – [...]
Glory and Other Single-Tense Words
January 10, 2010 By 2 Comments
What do you hear, when you hear the word Glory? You probably hear Success jangling around under it. If someone up and says, Success!, what do you hear then? I hear endings. I hear epilogue, being written after the fact, usually with a good dose of revisionist history. You almost never hear someone call something [...]
