As an Online Marketing Specialist at Modern Earth Web Design, I work with clients to find ways their businesses can grow using the many tools the web has to offer. Some examples of the work I do are:
Content Marketing – We’ll work with you to understand your business, its goals, and its strengths. From that understanding, we can help you build an appropriate information base and communications platform to make sure your potential customers get the information most useful to them in a way that will be easiest for them to understand.
Search Engine Optimization – We go far beyond simply building content in your web presense to capitalize on the vast potential of search. We can help make sure your websites, in both their content and their mechanical structure can be read by human eyes, and the algorithms of various search engines, to help connect your business with the clients to whom your services can provide the most benefit.
Online Advertising – Sometimes, having the content and being searchable aren’t the only considerations for growing your business. We can help you manage advertising campaigns through a number of popular systems, to help build your brand’s visibility on the web.
Email Marketing – We’ve built a fantastic tailored email marketing system called Great Big News. We’ll provide you with a customized piece of electronic stationary as easy to edit as a Word document, which preserves the look and feel of your brand – so everyone knows exactly what they’re getting, and from whom. For more information, see the Great Big News website.
In addition to website-based online marketing, we can also help you engage with your customers using long-game marketing strategy on the interactive web. We’ve developed a series of courses to build your knowledge of social media-related tools, such as:
Using blogs, podcasts and other content media to keep your community informed.
Engaging with your customers on Twitter, Facebook and LinkedIn.
Navigating the new rules of online conversation in every arena.
Making the most of your time through strategic engagement and planned tracking and awareness.
Interested? Feel free to fill out the form below – I’ll get back to you as soon as I’m able to do so – or find me on Facebook, Twitter or LinkedIn.
Let’s make a connection.
Email me at ian@ianmrountree.com
Message me on Twitter at @IanMRountree
