Unlike designed experiences such as video games, there’s no “newb island” on the internet. Without it, how will we teach “good behavior” to future users?
Strong copywriting matters
Is your message getting through to the audience that needs to hear it? Will they respond in a way your business needs? How can you be sure?
We know more about the results of our actions than any time in history. From web analytics to a stronger understanding of messaging and its impact, matching your intent and goals with the way your audience receives what you say has never been more important.
Let me help you understand the results of your content – whether that’s video, social media, or longform copy in newsletters, white papers, and more.
Online Privacy vs Mass Disinterest
Managing your data is becoming important… Or is it? A lot of online privacy concerns are settled by mass disinterest; many more are raised by the same.
The Meta Game
In gaming, “the meta game” describes prevalent strategies, expectations, and often becomes the minimum viable method of play for a given game.