Ian M Rountree

Copywriter, Project Manager, Digital Marketing

  • Copywriting
    • Content Marketing
    • SEO
  • About
  • Contact

Let’s Share – SEO for Bloggers Part 5

July 23, 2010 by Ian 2 Comments

Dicken' Village at Night on FlickrSharing is a pretty complicated idea, and of all the major methods of blog promotion, one of the trickiest to manage. How people share, when they share, and what they like to have shared with them is both intensely personal, and increasingly communal.

Building a community around what we do is key to any ongoing human endeavour.

So as a blogger, you may want to ask yourself;

  • What am I sharing when I write?
  • What benefit can my audience get by passing these shared things on?
  • How easy can I make it for my audience to identify what they can share?

And, once identified, how easy will it be for them to share what they now have?

Deceptively simple questions, aren’t they?

Thankfully, these days, it’s also deceptively simple to share just about anything you find on the net. From Twitter, to Facebook, to any of the many social bookmarking sites out there, the tools are available to let us pass on the things we want to.

How can we encourage this on our blogs? We can add buttons, widgets like ShareThis, to our posts to help people feel as though they have permission to share. We can include instructions, or requests in our writing. Any of the soft and hard asks are at our disposal.

How, as end users of the blogs we read, can we take advantage of the tools and begin sharing, even if blog authors don’t add these buttons or make these requests?

We can;

  • Get toolbars like the one from StumbleUpon
  • Add a Google Reader bookmarklet to our browser, or do the same with tools like bit.ly to share on the go
  • We can write reactive posts on our own blogs, or
  • We can make an offer to the blogger to write a guest post on our spaces.

We have many tools at our disposal to not only encourage people to share our work, but to share the works of those we find interesting. It’s important that we keep this exchange running in both directions. Blogging is becoming more of a self-sustaining community every day, and we need to make sure we’re in the camp that’s encouraging conversation. Not the camp that’s relying on being broadcast.

Broadcasting is a great tool. But it’s not a human action. We share, in both directions, because that’s the essence of community.

Image by kevindooley.

Share this:

  • Email
  • Twitter
  • Facebook
  • LinkedIn
  • Reddit

Filed Under: Blog Tagged With: bit.ly, bloggers, Blogging, blogs, google reader, seo, ShareThis, sharing, StumbleUpon, toolbars

Categories

  • Announcements
    • Event Notices
  • Blog
  • Communication
  • Content Strategy
  • Marketing Strategy
  • Personal
  • Reviews
  • Social Media
  • Technology

Archive

  • January 2016
  • June 2015
  • October 2014
  • September 2014
  • January 2012
  • December 2011
  • November 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • October 2008
  • July 2008
  • February 2004
  • Copywriting
  • Blog
  • Reading Lists
  • Colophon

© Copyright 2023 Ian M Rountree · All Rights Reserved