Ian M Rountree

Copywriter, Project Manager, Digital Marketing

  • Copywriting
    • Content Marketing
    • SEO
  • About
  • Contact

The 5 Stages of Societal Adoption

August 18, 2010 by Ian Leave a Comment

los angeles 101New stuff! We all love it. But how do we go from new, to Now, to accepted? As Clay Shirky said, things get socially interesting when they become technologically boring. But what happens after that?

We start with:

Exploration, when something is new, after it’s just been discovered or invented. Social Media saw this in the late 1990’s, much as people ignore the time gap between then and now, when Usenet was waning and live chats, blogging and personal TLDs were just becoming relevant.

Exploitation, when anyone and everyone tries to squeeze every ounce of satisfaction and value from something. Hunting before agriculture, the current fishery structure. Slavery. Child stars. MLM. There’s always exploitation where the gap exists between acknowledgment of a resource and real understanding of how to make that resource sustainable.

Ubiquity, when exploitation becomes commonplace, and people stop noticing the novelty behind the resource.

Utilization, when – for whatever reason, be it revolution or evolution of understanding – the exploitation of the resource becomes passe (and even taboo) and people get down to the business of integrating that resource into their lives.

Assimilation / Intuition, where we all forget it didn’t exist before we explored it and get on with our lives.

Discuss.

Image by kworth30.

Share this:

  • Email
  • Twitter
  • Facebook
  • LinkedIn
  • Reddit

Filed Under: Blog Tagged With: commentary, community, learning, rant-alert, social media

Categories

  • Announcements
    • Event Notices
  • Blog
  • Communication
  • Content Strategy
  • Marketing Strategy
  • Personal
  • Reviews
  • Social Media
  • Technology

Archive

  • January 2016
  • June 2015
  • October 2014
  • September 2014
  • January 2012
  • December 2011
  • November 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • October 2008
  • July 2008
  • February 2004
  • Copywriting
  • Blog
  • Reading Lists
  • Colophon

© Copyright 2023 Ian M Rountree · All Rights Reserved