Ian M Rountree

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The Widening Niche Conundrum

April 17, 2010 by Ian 6 Comments

So you want to blog. everyone tells you; find a niche.

You find a niche and dig in. You gain subscribers, the pageviews go up. Suddenly, your niche is a handhold.

But you have to keep working on it. Expanding. More pageviews, more retweets, more Diggs and Facebook shares. Soon, you’ve dug yourself a hold.

Then it catches on, and the real trouble begins. Other people start helping you widen the hole, and soon there’s a fissure that’s visible from other areas. You can make linkages to more niches, absorb some ambiguity and expand further.

Before you know it, your niche has become a canyon. Even if you’re leading the way, once your niche has widened beyond your ability to dig any further, you’re still one more person walking through a canyon of content.

How are you going to strategize for that?

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