Great content marketing strategy means investing in your library over time.
Advertising has a very short half-life. Companies spend billions every year developing, researching, testing and releasing for broadcast sets of images and pages of text that will be shown as little as once – all hoping for a big splash and a fast response. Content marketing turns this process on its head.
By investing in strong content that answers your customers’ needs, enhances your product value, and can be used many times with many different people, you’re creating a library of information about your company. This library helps prove and maintain authority, addresses common concerns reliably, and – most of all – has a much longer shelf-life than that one ad you saw during the Superbowl that one time.
The job of content marketing is to promote long-term investment from your customers, by proving your investment in them.
Many businesses fall into the track of create-and-release online marketing cycles. This may have worked years ago, but consumer expectations have changed, and buying cycles are catching up to release pacing very quickly. Anything you can do to continue producing high value information, that helps your customers get the most out of their purchases – and then purchase more! – will go a long way to aligning your overall marketing strategy with the buyer’s needs as they change over time.
Let’s Build Better Content Marketing Assets.
Content marketing is a key component of strong Inbound Marketing practices at every level.
Beyond simply communicating your value proposition via text, strong content takes many forms. Producing content such as;
- White papers
- Audio and Video assets
- info-graphics and more
… can demonstrate your your value and knowledge to a prospect far better than brochures, blogs, and web pages alone.
Content Marketing Services
If you need help creating or managing a content marketing strategy, I can help. Fill in the form below with some information about your campaign or product, and I’ll get back to you as soon as I’m able to talk about the possibilities.
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