Ian M Rountree

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No One Cares Unless You Hit Publish

February 22, 2011 by Ian 1 Comment

You care as much about how many draft posts I have in the pipe about as much as I care about the colour of your pocket lint.

Until I hit publish – until I ship – those posts are vapour, meaningless.

“It’s easy for you to blog,” you tell me. “You’re a blogger.”

So what? Tautologies are almost uniformly excuses. It’s easy for a Black Belt to kick ass, she’s a Black Belt! It’s easy for Darren Rowse to make money blogging, he’s a professional blogger!

Bullpucky. Just hit the button.

Yes. Sometimes, it won’t work. Some ideas aren’t for everyone. Some analogies won’t make sense. But until you publish, how can you learn what does work? Instructive failure it better than phantom success. It’s incredibly freeing to know how much you suck – it’s a great platform to build success on top of.

In other words, Reductio Ad Godinum – Ship it or fail.

Got it? Good. Now go publish something.

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Filed Under: Content Strategy Tagged With: Blogging, godin berry, publish, seth godin, social media, writing

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