What if the only way to fix worldwide poverty is to abandon the idea of consumer credit?
What if the only way to cure cancer is gene splicing humans with animals?
What if we can’t escape, as a race, to other planets before our planet dies?
We never ask many of these questions, not because we don’t think of them, but because they’re incredibly hard to answer. But why? There have to be alternatives, we tell ourselves – there must be possibilities. There are unknown quantities in so many sciences, unknown variables in so many others – how can we possibly believe that there is ever a situation with only one solution?
Because we’re scared, most of the time, that we’re not thinking of things in the right way, and that there are blocks to our perceiving appropriate alternatives. Does this make us less valid as humans?
How about these:
What if social media is not the panacea for business we think it is?
What if democratization of media is a bad idea?
What if we can’t make every business survive?
What if you don’t have a future as a public speaker?
The best thing to do when faced with a question that amounts to “What if it’s the only way?” isn’t to accept an answer.
The best thing to do is to ask a different question.