Imagery may draw visitors to your website, but the internet runs on text. Strong copywriting, which compels action and imparts information, is the engine of any good website.
Strong Copywriting Works Fast.
We believe that what we write is important. The information you need to impart to a visitor so they understand your brand, your value proposition, and your product is key to your website’s success. However, very few people will actually read every word you’ve written.
According to studies, users read as little as 28% of a website’s copy.
People are impatient. They want to understand your website quickly, navigate around its pages easily, and move on to what’s next as quickly as possible. Building attractive, effective text for your documents, both online and offline, will help those documents perform better and keep your readers happy.
Not all text content is created equal.
- Great copy uses tools such as lists to keep the important points visible.
- Use of bold, italics, links to appropriate content, and other tricks help.
- The best text can be skimmed quickly, and has an appropriate reading ease level.
Great copy should build authority quickly, and communicate information in ways that are easy to understand.
The Right Words in the Right Place.
Text belongs in your images – if it will help them communicate their purpose. It’s what your audio content is made of before it’s read and recorded. Great copy makes your videos better.
Every piece of content you create communicates a message. The right text – or the right spoken words – enhance that message in unmistakable ways.
Freelance Copywriting Services
If you need great copy that’s easy to read and understand for your websites, brochures, or content projects, I can help. Fill in the form below with as much detail about your project as you can, and I’ll get back to you as soon as I’m able.
Let’s tell your story.
Form not working? Too much hassle? Stop by my Contact page to see how else we can get in touch.