Yesterday I saw an ad on TV, where someone got on a yellow podium and spoke, loud-speaker, to a crowd. She asked a question, and the crowd answered. The ad was for Best Buy, and touted their efforts through Twitter through their @twelpforce initiative.
This is brilliant. I just spent half an hour digging through the questions asked of @twelpforceand the answers they gave. While, granted, a number of the answers were fairly “Buy this and fix it” centered, a lot of it is also kind of useful and funny.
It’s really good to see businesses catching on – at least visibly – to the idea that informed people tend to make better purchases, rather than treating we of the researching kind as a danger to their sales techniques. Even if it turns out to be totally self-serving, it’s visibly an awesome effort.
Way to go, Best Buy. You’re Doing It Right.