SEO is not a dark art. It’s the process of using web standards to make your website quicker to find, easier to understand, and a better user experience.
It’s easy to lump search engine optimization into the “set it and forget it” category, but nothing could be further from the truth. Google alone makes over 400 changes to their algorithms, rules for ranking, core systems and information structures every year. That’s more than one change every day!
The pace of changes within search is increasing, and our understanding of these changes is better than ever.
Strong SEO Adds Value and Qualifies Visitors
Stuffing keywords into your pages, getting links from unrelated websites or low quality sources… Outdated strategies like these don’t put your value forward in the right way, and put emphasis on the wrong elements of your website.
Your website must serve those coming to it. Whether through conversion opportunities, providing knowledge or entertainment, or other tools – the value of each page you publish must be visible. Search engine optimization helps this process by attracting visitors that match those pages intents.
Technical SEO Requires Time and Attention
Advertising and other forms of digital marketing can have quick, temporary results. Investing in a search engine optimization strategy (especially if paired with content marketing) means investing in the future of your website.
Search engines change constantly. They add features, refine their priorities, and create new tools all the time. However, through all of these changes, good code and high quality content never goes out of style.
Search Engine Optimization and Ongoing SEO Services
If you’re struggling to get found, identify the right keywords for your website, or understand why you’ve been penalized by search engine ranking changes, we should talk.
Fill in the form below with as much detail about your website’s search engine optimization or visibility situation and I’ll get back to you with recommendations as soon as I can.
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