Causes make great External locus material. They make us feel good, connect us with others. Simple things like Milk Muny, InvisiblePeople.tv and Skip1.org are great examples of causes we can integrate into our daily practice – these are the best because they take a relatively small amount of effort, and because they integrate well.
Causes we have to go out of our way for – organizing events on a volunteer basis, stepping up to create organizations, and so on, make even better causes, but unfortunately they have much narrower foci than their everyday cousins, and create a form of exclusivity because of it. While anyone can donate to many of these causes, the active DOING of building them is harder to get into.
So how do you pick a cause? Are you willing to go out of your way for your causes, and how much flogging do you do on their behalf?
Bonus question: If you’re involved at all in social media, how much do you make use of it to get your cause across and be heard? It certainly makes spreading the word and getting it into the hands of the right contributors easier.
Super Bonus Challenge: Pick a cause and flog it for a month. I’d love to hear your experiences with this, how it made you feel, and whether you had an effect on the cause itself beyond your sense of aid.