Blogging

Posterity

July 27, 2011 by Ian Leave a Comment

Everything we do on the web must come from a view of posterity. How else are we going to avoid putting drunken college photos up on Facebook, leaving something embarrassing on our work computers’ web history, or continually attacking others?

The largest part of this is that the net is nothing but posthumous in some ways. It’s an archive of past activity. The current trend of real-time computing, instant collaboration, and social media has changed how swiftly things become the past – but everything on the web is a past action. You liked this. You tweeted that. You blogged this. Everything is past-tense. Everything is posted – it’s placed into the record, upon publication.

When I write, I always consider how a given post will look next year, the year after – five years out, ten years out, and so on. I didn’t always write this way; when I was journalling, rather than blogging, I often wrote for the moment. For the ephemera. The unfortunate consequence of this is dissatisfying publications, arguments with friends, being misunderstood – or worse, professional consequences later in life.

You don’t even have to go out that far. Not everyone can, or needs to, plan on a lifelong scale; few people need to live their lives more than a few days in advance. In which case, think of posterity anyway.

How will what you do online influence people an hour after it’s posted?

How will your tweet be perceived two hours from now?

How will your industry see your blog entry after you’ve been picked up by a major aggregator?

What does your legacy look like now, with you at your most active?

What would it look like if you took a month off, starting right now?

When you hit publish – and don’t get me wrong, I want you to hit publish – consider… What will you think about what you posted, immediately after you’ve posted it?

Delete’s always an option. But then, are you participating in revisionist history?

No More Drafts

June 1, 2011 by Ian 4 Comments

I deleted fifteen drafts from my blog this morning. Some of them, I’ve been keeping around for nearly six months. Clearly, I would never write them.

It’s liberating, every now and then, to ditch the expectational debt of having too many unfinished drafts and move on. I don’t think we give ourselves enough chances to do that.

Drafts have their place, certainly. Setting things in motion, marking down ideas – these are good practices. However, living perpetually from drafts seems to make reacting to live events hard. How can we talk about news, if our post for today is already in the queue, and we’re unwilling to shuffle the queue back because we have a schedule?

In doing the editorial and SEO work for Hard Refresh, I’m now finding that working a draft from start to finish effectively takes practice. Nic and I are getting a decent queue of articles there, but we do still have some drafts – they’re not bad things by nature, but they do suck up a lot of cycles unintentionally. Being able to call something finished shortly after starting it is important; letting your brain stew on a half-formed idea while at the same time trying to keep the original idea’s form is not.

When considering your editorial calendar, drafts can save your life. Or, they can make you completely bonkers because your half-finished ideas starve the rest of your creative process.

Some practices I’ve found to help when dealing with drafts:

Keep a list of topic ideas separate from your in-blog drafts.
Only create drafts when you have well-formed ideas, but don’t have time to write.
Write the finished article within a set period of time, or delete the draft itself.
Be willing to push the schedule of drafted posts for reactive blogging.
Mark posts in a series where appropriate, especially if you can title them as such.

Doing this for my project blogs has helped keep me significantly less stressed over publishing. While it’s led to less writing here, it’s certainly led to better writing there – and better writing is what the job’s all about.

How do you keep your sanity without completely ignoring the idea of a draft?

Language Problems – From Verbs to Nouns

May 23, 2011 by Ian Leave a Comment

“England and America are two countries divided by a common language.”

George Bernard Shaw

One of the biggest confusions people can have in communication is using the same words, but meaning different things.

I don’t mean homonyms, stereotype, or any other typifying agent. I’m not talking about the pronunciation of tomato or potato either. I’m talking about literal speech, interpretation, and where it all falls down between people.

We see this kind of improperly filtered language problem all the time with conversation. Whether we’re speaking or listening, we miss bits where they’re important.

If you ask how I’m doing, and I respond with “I’m fine.” – what do you think I mean? Do I really mean I’m doing well, or am I perhaps masking a bigger problem that I’d rather not discuss?

If I tell you things are hectic or ridiculous at work, does that mean I’m struggling with my job, or that I’m in my glory as an organizer and producer?

It’s not just interpersonal communication either – language affects how we do business. [Read more…]

Blogging With Rock Skis On

May 6, 2011 by Ian 4 Comments

When I was learning to ski for biathlon in the mid-nineties, I didn’t start with expensive, awesome tools.

My first skis weren’t full-capped Rosignols, my first boots weren’t high-end Solomons. My skis, boots, and poles were hand-me-downs. We called these hand-me-downs rock skis because they’d been chewed up with use, and having lost bits of their undersides to rocks on the nearly off-season tracks at the end of the previous year. They sucked – but using them convinced me I was worth better tools.

I spent the first season on that hand-me-down set of equipment, struggling through every foot of snow. Don’t even get me started on my rifle – cadet issue vostock .22 caliber rifle, the only left-sighted rifle the squadron had. It was a pain to sight in, and had a single-shot action, which meant I lost time reloading for each shot manually.

Learning to succeed without the benefit of skill-enhancing tools is important. I worry that not as many people go through this process as used to especially for creating media.

When bloggers are new to the game these days, they’ve got access to ways to make themselves immediately awesome, like;

Premium themes
Self-hosted wordpress blogs
All the tutorials you could want
Expert advice in a plethora of LinkedIn communities, Facebook groups, and paid areas like ThirdTribe and Blog Topics
Plugins like ScribeSEO to handle their editorial foibles
With just a couple hundred dollars, today’s media creator can look like they’re launching the next Problogger or Copyblogger – whether they can back up the awesomeness of the design and platform with their content or not.

I’m not saying this is a bad thing.

Being able to set ourselves up to create excellence from day one is awesome – however, it’s incomplete as an experience. Some of the best bloggers out there have been around for a long time – experience counts for some of their innate awesomeness, but there’s another part that comes from having started with rock skis.

When I started blogging in the late nineties, all we had was LiveJournal. What we now call RSS, back then was LJ’s friends system. Those of us who spent a lot of time creating content created what we called a ping-free environment; because computers weren’t that great at running a lot of programs, we’d turn on Winamp, and turn off our messengers, and just write. By having nothing but our soundtracks and our text boxes available to us (we didn’t even have tabbed browsing back then – the horror), we were blogging with rock skis on. We were working with the best tools available, and gaining very specific skills because of that.

We can sill blog with rock skis today, if we try!

Some of the best new bloggers I’ve seen began on wordpress.com or blogger, before moving on to bigger and more extensible platforms. Working with these very tightly specified tools is like learning to write with the AP guide – you’ve only got so many chances to look awesome without artificial reinforcement, and you have to take every opportunity to be recognized as doing good work.

Blogging with rock skis on these days has to be intentional – the way not going out and buying a brand new set of Solomon boots is for new biathletes.

I’m not advocating for every would-be blogger to deprive themselves of great tools. However, there’s only so far those tools can take us without knowing what their functions are, and where the enhancements are actually coming from.

Every so often, turn off all the perks – write the hard way, ping-deprived – and see how much you can improve your practices with some rock skis.

How far can we take this improvement? What do you think?

4 Important Blogging Voices (And When to Use Them)

May 2, 2011 by Ian 1 Comment

One of the debates bloggers suffer under is the debate over Voice.

If you work for a company, do you act the company puppet, and portray yourself as all business, all the time? Do you go rogue and make yourself heard as a source on the inside lines?

What we forget is that each blog post is its own entity – less like chapters in a book, and more like articles in a magazine.

Whether we think of ourselves as journalists (and have/have not the training to back such claims up), we’re writing serialized, informative, timely content. Whether it’s journalism or not makes no difference; we’re serializing our information. Serialization means we have an opportunity for granularity that authors of books do not.

We can make our voice anything we want, every time we hit publish.

What’s important is not just the overall purpose of your blog – as a corporate tool, as a customer service or announcement vehicle, as an industry-improvement vector… All of these are important and valid purposes to have a blog, and all of them have best-practice voices to go along with them. However, that doesn’t mean every blog post must read the same as the last. We, unlike reporters and classical journalists, aren’t tied to the AP Guide (not that there’s anything wrong with that).

What’s more important is knowing the varieties of voice available to you, and choosing the ones that work for each post – and for each author’s writing style.

Not every blogger has the stunning clarity to write the Voice of Record the way a historian would. Creating a Voice of Record article takes fact-checking, research, attention to detail, and a declarative bent to your prose that we’re not all comfortable with. However, sometimes it’s necessary. If you’re announcing a change in pace for your blog, a new product or service, or otherwise managing expectations, the Voice of Record is an important skill to own. However, it’s also the most misused; bloggers attempt to be authoritative by writing in the declarative voice, often making statements unsuited to being taken as fact. While this isn’t a sin, per se, it’s a bit like using a hammer to put a screw in place; it’s a misuse of a powerful tool, and might cause damage if not finessed just the right way.

Similar to the Voice of Record is the Voice of Opinion – which is what most bloggers default to, if they’re conscious of their place as knowledge leaders in their fields. Even if they’re not on a leadership track, the use of Voice of Opinion is a good way to make it known where you stand on an issue. When used well, it allows you to connect with your reader, to encourage agreement and subdue dissent – and, over all, displays your informed bias towards a practice, product, or platform. Opinion is powerful, but when expressed too strongly, or without a disclaimer of bias, can be mistaken for the Voice of Record. The challenge is not to confuse the two, or to allow one to sound as if it’s masquerading as the other.

Making statements in an authoritative voice isn’t the only way a blogger can become an authority.

One of the less-used styles, the Voice of Instruction can take your readers on a journey to better knowledge, while declining to make statements over preference or declaring value. By acting in the teacher’s role, a blogger has an opportunity to foster innovation and interest in a subject, passing on enthusiasm as much as knowledge. One side-effect of this is unconscious acceptance of the blogger’s word as authoritative; while learning, a reader must accept the teacher’s statements, even temporarily, as writ in stone. The unfortunate counter to this is that if a reader is inherently critical, all instruction will be lost, and skepticism can turn public very quickly. Instructive Voice can be a great boon, but it can be hard to recognize. Look to tutorial blogs for this; the writers in spaces where instruction is necessary almost all become successful because of their passionate, yet non-biased portrayal of hard-won knowledge.

The last bastion of the blogger should be the Personal Voice. Not just because no one needs to hear what your dog had for supper, but because if you write in appropriate voice most of the time, your own personality will come through. People will get to know you based on the information you share, and the way in which you share it. If you’re an extroverted, dynamic person – write like your hair is on fire if you don’t get people excited. If you’re an introverted, introspective person – rely on fact and detail as your greatest road to achievement. Not everyone has to be excitable.

Personality is more than writing structure.

Changing things up is good. If you catch yourself in one-too-many catch phrases per week, or even per month, it’s probably time to change up your voice. We can’t all become a blogging Muad’Dib overnight, but with practice, you’ll get the hang of intentionally wrapping a voice around any subject you choose to write about.