Ian M Rountree

Copywriter, Project Manager, Digital Marketing

  • Copywriting
    • Content Marketing
    • SEO
  • About
  • Contact

Buyer's Blindness

August 6, 2009 by Ian Leave a Comment

When was the last time you used something the wrong way on purpose? I’ve mentioned this before as a bad thing, but sometimes it can be very useful.

How many of you out there have an iPod? Did you know the larger ones, like the 120gb Classic, can be used as a removable disk? Portable hard drives can be had for upwards of $100 or more, but if you’ve already got an iPod Classic, do you need to spend this money?

And for those of us with smaller music players, how much time do we spend annoyed we can’t take our entire collections with us? What about getting a netbook, rather than spending another three hundred dollars on a bigger player? Netbooks can be useful for other things, but many of them now have larger drives which would let us take out podcasts and movies and all of our music with us, without sacrificing the space.

A screwdriver might do a poor impersonation of a saw, but sometimes the right screwdriver can make a pretty good hammer, too.

Filed Under: Personal Tagged With: hardware, shopping

The Perils of The Gadget Hound

August 5, 2009 by Ian Leave a Comment

Forget bad buys for a moment and think back to all of the things you’ve purchased over the years. How many of these things have never, not even once, been used for things the original description expressly did not state?

Sony’s PlayStation 2 could play DVD movies, but it turns out if you did this often enough, your game system would break.

How many of us just didn’t care? I didn’t have a DVD player when I got my PS2, and because it did things that, while a bad idea, were possible at all, I didn’t spend the money on a DVD player because I didn’t think I needed one. Two PS2 systems later, you better believe I have a DVD player and movies never go into my game system.

Thankfully, Sony learned from its users experience.

When the PlayStation 3 came out, and Sony among others was touting the BluRay format, was there any way they would let their own format and their own new toy not work hand in hand effortlessly and pain free? No chance.

Early adopters have the hardest lives in the digital landscape.

Whenever a new device comes out, there are problems. Compare the original iPhone to the iPhone 3G, or the iPhone 3GS. Look at the PlayStation against the PS2 or PS3 – compare the Xbox to its successor, the 360. In every case, the new version does what the old version did better, and usually adds new functions – which don’t work as well as the next version will, if the features make it in.
Unfortunately this means that those of us who dive on the new and shiny as soon as it gets out of the gate end up having more poor experiences than people who wait for versions two and three. By and large, early adopters are tougher on their toys, which doesn’t help either.

There’ a disconnect between the early adopters and everyone else, but aside from ads and blogs, we are who our friends trust with giving them the scoop, and for all we know, they may be far more forgiving than we are. I’m sure you’ve run into this before.

Which side are you on? The hyper-critical gadget hounds? Or the rest of us just trying to keep up?

Filed Under: Personal Tagged With: hardware, shopping

Handling the Impulse Shopping Urge

July 11, 2009 by Ian 1 Comment

One of the biggest problems lots of people have with getting new stuff is that it’s impulse purchasing. I try to avoid that whenever possible.

Most of the people I know have at least one story every six months or so about how they went out and got something they really didn’t need, or didn’t suit their actual purpose. There are tonnes of toys out there that, at first glance, appear to be really cool and really useful at the same time. Unfortunately, as things become more and more multipurpose, it’s easier for us to get sucked into believing an omnitasking toy will make our lives easier by collecting everything we need to do into one thing.

But what if we carry more than one thing? For the last year I’ve been carrying a BlackBerry Bold and an iPod Touch. I got the Touch first, and had a dumbphone. I needed a tasks list, and a calendar, and the Touch does both of these things. At the time, it also had enough room for my music collection.
But then I got the BlackBerry. Which was even better, because the calendar and tasks functions are much more robust. However, it left me with a multifunction iPod that has limited space and non-universal internet access (no way to use my BlackBerry as an adhoc WiFi source, either), and a very useful smartphone that does everything I want it to except have a physically large screenwith  touch capability and the insanely large resource that is the app store.

So now I’m shopping for new hardware, and I’d like to share what this experience has taught me, because making myself actively involved in the shopping process has been a learning experience.

First, make lists of things you want and need.

I don’t mean shopping lists. Lists of items you want, wish lists, are of no use when shopping with a practical frame of mind. Make a list of the tasks you complete in a day. Then use that list to inform the list of features you need out of whatever it is you’re looking to buy.
Do you need a music player? How much music do you have? If you’ve already got 5 gigabytes, look for a player that’s 8gb or more. Never undersell your needs, your collection is less likely to shrink than it is to grow.
Looking for a camera? What do you do with your pictures? Print them? How big? Are you likely to be taking action shots, or stills? Do you need macro features? Telephoto? Is it worth spending the money on professional accessories?

I’ll get more into this later, but it sums up easily as: there’s no way to tell what toys you need without knowing first what you need them to do for you.

Next, do some research.

What are your options? Once you know what kinds of things you need to do, it’s easier to find the products that suit those needs. Those “I’m a PC” commercials where people go shopping with needs and a budget in mind have a point – if you know what you’re looking for, products really do jump off the shelf at you. But you need to know what’s on the market first, before you can even go into a store.

Once you know what you want…

Shop! DO all the things you usually do. Go to a shop, talk to the salespeople. Compare prices (so much simpler now that you’ve got a list of products that may meet your needs). So go out, figure out exactly what you want, and where you’re going to get it.

Then wait two weeks.

Dude. Wait, what? Hang off on a purchase, after all that work? Why in the name of mind-rending awesomeness would you want to do that?
Simple. Remember all that impulse shopping you used to do before you became an imformed shopper? Well, while all that work, all that research can make you certain that you get what you want out of what you buy, you still need to be sure that it’s worth buying. I don’t mean is the product good, I mean can you afford to spend the money on this? Will it eat into plans for other purchases?
Adding two weeks pre-purchase to any large  buy gives you that much more time to avoid buyer’s remorse. Most stores have limited time periods, and in some cases limited usage rights, before products can be refunded without a penalty. Giving yourself time to make sure that the purchase is worth it for you, your budget and your lifestyle is a great way to extend that time period by getting over the shock of the purchase before it happens. It means you can get the most out of what you just got right from the moment you walk out of the store, rather than spending the first two weeks of ownership thinking it’s awesome and shiny. You’re now settled not just on the buying of your new toy, but your ownership of it.

And actually owning what you buy is worth the time and effort you’ll spend buying it.

Filed Under: Personal Tagged With: hardware, shopping

What The Bleep is a Netbook, Anyway?

June 24, 2009 by Ian Leave a Comment

I recently went on a bit of a rant at Engadget. A rather smart man named Michael Gartenberg, one of the VPs of a company called Interpret, LLC, wrote an article about the definitions and changes the class of small, portable computers most recently called the Netbook has undergone recently.

In short, a Netbook is most often viewed as any computer with a screen-measurement of under 14 inches with a common retail price of under $400. This used to mean computers with very light-weight capabilities typically used by hipsters in coffee shops writing their first novel (or, to be fair, maybe their tenth – it’s hard to kn0w) and business people who needed a small, portable filing cabinet they could write documentation or presentations on during red-eye flights to and from meetings and conferences. This all changed about two years ago when Asus introduced the Eee, one of the first big-recognition Netbooks out there, and every major manufacturer jumped on the wagon.

We’ve now got dozens of models from dozens of makers with hundreds of spec variants – it becomes very hard to tell what the difference between the individual units is, and why we should be craving one over the other. Worse, it’s nearly impossible to tell when we’re going to use these things if we haven’t got an idea already, or whether we can even afford to be carting them around with us everywhere we go. Space is, after all, at a premium whether you’ve got a back pocket or a backpack.

Thus, my comment on Engadget:

It really is about what you’re willing to carry. I used to have a PDA and a cell phone – my PDA played music, my phone had a couple simple games. Then I got a smartphone which didn’t play music and got rid of the PDA because, even with no music player, PDA and Smartphone combo was rediculous. Then I got an iPod. And got rid of the smartphone, because my new iPod Touch had a calendar – smart move, right? Wrong, four months later, I’m carrying a BlackBerry and an iPod Touch.

Who carries a laptop and a netbook? Well, as other posters have said, I admit I have a gaming laptop and a productivity laptop – not a netbook, however, but the point stands. They NEVER leave the house at the same time.

The point is not what we call them, the point is people expect certain experiences out of certain products. I sell electronics – daily, I see people coming in wanting to replace laptops with netbooks as their primary computer, and returning them the next day because netbooks (Or subnotebooks, either one) lack an optical drive and a few other basic inclusions that notebooks carry. With no desktop in the house, the laptop-per-person ratio has risen drastically.

Eventually, netbooks will approach low-end laptops in form and fuction. We may drop the name then. The trick is whether or not the market for “netbooks” will survive the fad phase and make it into the more permanent “utility” phase, as more people come to understand the distinction and difference between all of these manufactured terms we keep hurling their way.

Until then it’s two markets divided by a common terminology.

The massive flood of netbooks into the market, as well as the laptop replacing the desktop in many households, seems like a natural change of pace, if you look at it on the surface. After all, everything gets smaller, so the desktop becomes a laptop, and what the laptop used to do, the netbook now does better, smaller, in more places.

Or so people think! Trust me, if you expect to be using one of these tiny machines for any length of time, I’d suggest at least asking a clerk in some store to let you type on one, nonstop, for five minutes just to see if you can bear it. The keyboards are tiny, the screens are bitsy, and the trackpads they include are very touchy and inaccurate by and large. Sure, it’s cheap, but don’t treat the buying of a netbook like a liesure purchase, even if you’re planning on running nothing but old Windows XP games on the road.

Netbooks are very useful tools. That’s an important word; tool. They’re not really beefy enough to be toys, but thanks to their real keyboards and larger screens, full-blown operating systems and larger amounts of memory (nothing said of internet connectivity) students and office workers have the opportunity to be much more organized, more compact, and more productive on the road, and in the classroom.

Imagine, instead of carrying hundreds of pounds of textbooks, having your entire courseload on PDF file in a thin, snappy little computer? Or, for you corporates out there, when was the last time you realized you had an inspiration for something to improve a PowerPoint from cool to awesome five minutes before the presentation and had no access to a computer?

In this way, Netbooks are incredible. Access to everything you want (assuming you synced it or carry a USB drive) and the programs you need to do stuff with those things! Awesome!

Still, as with everything, dropping four hundred dollars – for some people, that’s a full two-weeks’ pay – on something like this requires a bit more thought than “Ooh, shiny!” and some attention to store return policies. If it doesn’t work for you, you don’t need it. End of story. But there are easier ways to figure that out than taking it home for a month and maybe missing your return date. Who wants an exquisite paperweight?

Hopefully, as the market adjusts itself away from the Shiny New Toy idea behind the Netbook and people start considering with more care their personal need for such a device, the differences between a small laptop and a large netbook will widen, instead of shrinking as they are now. Technology has a habit of making things smaller; this isn’t always a good thing.

UPDATE – July 4th, 2009: Mitch Joel of Twist Image just went on a rant about Netbooks too, and was a bit more concise about why he likes them. Paging Mitch, I agree!

Filed Under: Technology Tagged With: hardware

  • « Previous Page
  • 1
  • 2

Categories

  • Announcements
    • Event Notices
  • Blog
  • Communication
  • Content Strategy
  • Marketing Strategy
  • Personal
  • Reviews
  • Social Media
  • Technology

Archive

  • January 2016
  • June 2015
  • October 2014
  • September 2014
  • January 2012
  • December 2011
  • November 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • November 2008
  • October 2008
  • July 2008
  • February 2004
  • Copywriting
  • Blog
  • Reading Lists
  • Colophon

© Copyright 2023 Ian M Rountree · All Rights Reserved