list Archives | Ian M Rountree

Why hello there. It sure has been a while.

The last time I wrote anything substantive here was over two years ago, and while I don’t expect that most of you have hung on the silence waiting for some grand return, I have had enough questions from friends about “that blog I used to run,” that I feel like I should explain what happened. I won’t bore you with a lot of details, but it should explain a bit about why I’ve been so quiet.

There’s a TL;DR at the end, if you’re impatient.

The amount of free time I had changed.

The last two years have been very turbulent. Between changes in my family situation, living arrangements, falling out with some valuable people – leaving one job, not having a job, working for myself, then (recently) being brought on with a new agency (Hello Websites), there’s been very little time to constructively research my work, keep up on trends, and – overall – develop commentary that I felt would be of value here.

My relationship with social media also changed.

While my experience getting attention, growing a readership, and communicating with movers and shakers was valuable, it’s lost a significant amount of luster. I look back at the frantic pace I tried to keep, between managing twitter, Google+, a Facebook page which never ended up with traction (mostly because I barely cared about it), and so on… And none of it is terribly attractive.

I’ve lost my itch to get noticed as a person, to have a following. Because of this, my work is evolving in a positive way.

What does that have to do with this blog?

I used to feel as though I was making commentary here that was valuable to some people, and with all the many changes in priority the past two years have required, that commentary dropped right off the radar. I would expect this of anyone having a reasonably full life suddenly double in workload. Without expecting it, planning for it, or adjusting to it, the volume of things I needed to do elsewhere was vastly superior to the amount of care I had for keeping up with this blog, and balance my other social media involvement fell by the wayside as well.

My needs have changed, it’s as simple as that.

Does that mean I’m done blogging? Well, clearly I haven’t been – so I don’t think I can comment there. You’ll probably see some posts here and there, but they’re far more likely to focus on personal interest than business.

Does that mean this site will disappear? Not a chance. The archives here have entries more than a decade old, that’s nothing to sneeze at. However, changes will be happening.

Going Forward.

This site will be getting an overhaul, far more than just getting the new theme I threw on it today. I expect to put more emphasis on Page content than Blog content.

My other social media properties are getting some review. My old Facebook page has come down, and my Twitter account will probably get some attention. Others, such as LinkedIn, Instagram, and Google+ will get looked at as well.

You will be seeing new content here. In line with this site becoming a lot less about “my work” and a lot more about “my self” – there will eventually be a change in direction for posted content.

I’m happy to chat about the changes and the past year. Hit me up on Facebook or Twitter, or send me an email – I’m always here.

TL;DR:

If you’re subscribed, connected, following, favoriting, or what-have-you-ing this blog because I used to talk marketing and SEO, chances are the future will disappoint you. There’s a lot of commentary in those areas going around already, and I’ve simply lost interest in adding to the pot. My effort on that side is remaining with my daily work.

If you do feel like sticking around, however, even after this massive chasm of a sabbatical – thank you! I’ll probably start commenting on my field again eventually, but it won’t be the core focus of my personal website.

That’s all I’ve got. How have you been doing this year?

The social media world is filled with imposters.

I don’t mean body snatchers or Capgras-style imposters – I mean real honest to goodness imposter syndrome candidates. People who call themselves successful, or have been called successful, but cannot line their accolades up with real business effectiveness or predetermined results. There are hundreds, if not thousands, of blogs, consultants, and other knowledge workers who profess and opine and editorialize while lacking hard and fast numbers to back up their success.

I’m not even talking about ROI – not directly. While ROI is necessary to businesses, it’s hard for individuals not intentionally engaging in business to process, especially as a retroactive ideal.

Without predetermined, idealized scenarios for success, we’re all subject to cognitive bias in our work.

We all know people who are visibly stuck believing their failings matter less than they actually might – and if we’re honest with ourselves, we can all recognize that the potential for that behaviour in ourselves. We’re wired to act as though everything we do is successful, because working under the opposite believe is soul-crushingly banal.
We all want to be successful – and yes, it’s possible to consider some ventures successful at far lower levels of performance than others. Not everyone needs 10,000 visitors to their blog per day. Some get by with 10,000 visitors per year and don’t complain. However, don’t call the latter success if you’re shooting for the former – that way lies madness.

To avoid being an imposter, you need to set goals.

If you’re in the middle of a venture – such as building a website or planning a blog – consider whether or not you can give business-grade answers to the following questions:

How would you (personally) make money from your work?
At what level, either of revenue or other static metric, do you call your individual tasks successful?
At what level, either of revenue or other static metric, do you call your individual tasks failures?
What price would you put on what you’re building if someone asked to buy it?
What would need to happen in order to make you stop doing the work you’re doing now?

All of these questions seem simple, on their faces.

And all of them are intensely complicated if you’re looking at them from the middle of a project, rather than the planning phase. If you’re in the middle of a venture and can’t answer any of these questions firmly, I’d suggest taking a long hard look at what you’re doing, why you’re doing it, and decide whether what you’re doing is a commerce-grade venture or not. Not everything is, and not everything has to be.

There are a lot of ways to use online platforms to directly generate revenue.

Thankfully, there are a lot of tried and true methods for creating clear business success with online content creation – many of which rely almost entirely on the backing of the sexy metrics like pageviews, subscriber numbers, and publishing consistency and practices. This is where life gets a bit easier, because all you have to do is decide on a model to follow, and begin changing your course toward behaviors which support those models. Monetizing a blog, while not easy, is relatively straightforward.

A person could, for example;

Set up a blog to make money through affiliate marketing or advertising.
Sell products, such as ebooks or seminars, or even physical merchandise.
Create a revenue-generating platform with the intent of selling it to a worthy buyer down the road at a further profit.

All of these are great business goals, and all of them can become long-term strategies for success. However, since some businesses rely on blogs for revenue generation not directly related to the blog itself, other varieties of success directly related to revenue could be;

Maintaining a blog for the sake of customer service and question-and-answer rather than a static FAQ,
Creating a blog as an SEO play to drive more traffic to your business website,
Using a blog as a referral tool, to direct more of that traffic to a company newsletter or into a sales funnel
Parlaying the success and social proof from the blog into a book deal for its author,
Parlaying the success of the blog into a speaking career

… Or any of the other plethora of strategies out there people have used to directly or indirectly create firm, financial benefit for themselves or their business from the creation of online content.

So how do you know if the work you’re doing is generating real success, or satisfying your want for the illusion of success?

It’s easy to believe that publishing your blog on a schedule, answering each comment as it comes in, or growing your Twitter following and subscriber count is success. After all, putting the numbers for any of these activities on a graph and seeing them moving the right way is satisfying. In the end, however, these are signs of action, not signs of success – the same way achieving the speed limit on a freeway isn’t the same as reaching the destination you’re aimed at.

What do you think?

Image by Oliver Chesler.