The first three blog posts I read this morning are all about problems with scaling public image. Is there a trend I’m missing, somewhere? Ok, example:
Chris Brogan, Chewbacca of Marketing – “How Frameworks Improve Your Business Thinking”
Mitch Joel, Han Solo of Marketing – “The Irresponsible Marketer”
Seth Godin, perhaps Yoda? – “Launching Brands in Public”
Now granted, Seth’s post is about a new service, but it raises a valid point about controlling versus organizing public opinion. Mitch, as always, has some good insight into the shift between old-format and new-format, which ties fairly well to Seth’s idea about aggregating information and providing it to people who are actively looking for it. And then, of course, is Brogan, naturally providing a layman’s perspective on business.
So what’s my point?
If you want to learn about business, read a business blog. If you want to learn about better business, find a number of different voices and read all of them, at once, daily. It’s like a focus group, only it’s free, and you’re not paying top dollar for recognized experts.
It’s even better when you can pull convergance out of the air like this. I know Chris and Mitch have some ties – but their sites and their clients are their own; and I’m fairly sure Seth doesn’t interact with them often enough for there to be real association. But sometimes, they all build on each other’s work. Can you spot the co-operative point? I’ll check in after the break to see if you’ve done your homework.