How do we get there?
We don’t know.
There’s a movement going on, if you haven’t noticed. Business is moving on the web. Not just onto the web, but on it – in great virtual caravans, from idea to idea. Marketing is there. Communication, as a business, is there. All manner of creative work is moving online.
There isn’t just one caravan. There are legion – for they are many.
Moving your business online – creating change in your model, building an audience, even revolutionizing your industry – doesn’t by any means require a set path. We’re all pilgrims here – in fact, following the footsteps of others is often the way to failure. But you don’t have to blaze a trail either.
There are a lot of cases being made daily for collaboration in the name of a common destination. I look at projects like Mark Dykeman’s Thoughtwrestling (to which I’ve contributed a number of times) and Chris Brogan’s Escape Velocity (your second favorite blog). I look at what Liz Strauss does on the Successful Blog as well – all of these machinations stand as proof that collaboration and common effort is alive and well on the web – that caravans still work.
First, get a wagon. Then, find others with wagons aimed in the same general direction.
I’m going to be making some strides towards building my wagon in the next few weeks – I’ve mentioned this. I want to help others do the same. So, I’m going back to my roots (for starters), and I’ve got a few questions to ask about how you can get back to yours and build your own wagon too.
What do you do online that’s worth moving?
How can moving along side you benefit others?
Strangers are quickly approaching: what do you do – circle the wagons and heft your rifles, or offer greetings?
If you can answer any of these, I suspect you’re ready to get moving.
Image by Horia Varlan.