Tonight on #tweetdiner, Nic Wirtz and I will be helping the crew tackle the idea of social media fatigue.
This is at once an old topic (Liz Strauss talked about social media fatigue in 2009) and a renewing concern (the tipping point I saw recently was Amber Naslund writing about social media fatigue here).
It’s hard not to feel exhaustion sometimes – always being on stage, always working the crowd. Always facing concern and disregard from the people who need your help most (if you’re a consultant or marketer as I am)… It’s stressing.
Or, for those not acclimated to the social media sphere, facing their own fatigue in the face of the unknown. Building habits that aren’t taxing, working the social muscles until they build memory and the effort needed drops – it’s a lot of work, and needs a lot of input! So how do we avoid it?
Better yet, should we avoid it?
Fatigue is a sign that growth is happening in some cases. Should we put it off, it’s like dropping from run to walk just as the hurt starts – the hurt is a sign of growth.
UPDATE: The chat’s gone down, Notes From #tweetdiner – Social Media Fatigue are live!
Image by o5com.