How many clients do you work with on a weekly basis?

How often do you brush them off, even in tiny ways? Give it some thought. Pushing deadlines, sub-standard work – signs of a brush-off, even if we’re the only ones who know.

To you, they’re one out of ten – twenty – ten thousand clients. To them, you’re the only you they have. Think about that, next time you miss a deadline, or mis-communicate your capabilities without considering the inflation (or deflation) of trust that goes along with that.

Image by Robert Snache.