It’s easy to write one awesome post on your blog.

It’s easy to spend five hours doing research, creating relevance where none existed before. It’s easy, relatively, getting an interview done with your hero.

It’s easy to write ten awesome posts on your blog.

What you can do once, you can do again, right?

What’s hard is writing ten awesome blog posts, in a row, on a schedule, and following that with ten more posts, on the same schedule.

That’s hard.

When you know how to create content, creating content becomes the easy part.

Whenever people say content is king, I feel the inexplicable urge to giggle like a school kid. Content, as king, is dead. Long live the new king, consistency.

Being on time, every time, takes a lot of practice and hard work. It means building habits you may feel challenged for building, and doing work that might not otherwise be up to your standards all in the name of hitting the almighty Publish button every time you say you’re going to. It means asking for help when you need it, and not treating failure quite the same way as you used to.

But, in the end, if you can become consistent, you’ve won.

Because, if for every ten blog posts you publish you only have one gem, publishing eleven posts is a great way to improve your changes of finding that gem.

 

Remember: Repetition is the motor of learning.

Repetition is the motor of learning.

Repetition is what?