Ian M Rountree

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The Automated Prejudice of Scale

January 5, 2010 by Ian 6 Comments

Real Big FishHow do you approach big problems? You know, the ones you feel – at first glimpse – can never be solved? After you ge over the shock, how do you go about tearing down the mountain? On the other hand, what do you do when confronted with a big project at work? Perhaps liaising with a Fortune 100 company at the C-level to get a contract? Do you treat it differently than working with a local entrepreneur?

Of course you do. You have to. Don’t you?

Apparently, Berkeley High might be cutting out its science labs in order that the massive ethnic gap in its students grades might be levelled. I think these teachers are missing something. The move comes with the aim of diverting resources toward helping “underachieving” students get up to snuff; their studies say that black and latino students are doing poorly, and the science labs only benefit white students. I can’t help but wonder if this is an indication of educational idiocy, or if they’re playing to their audience. It’s hard to tell until the work gets done.

But we’re used to bureaucracy doing this sort of thing. It feels external. Often, we’re unaware of treating things differently because of size, because the prejudice is so ingrained it’s mental furniture. If you go shopping for a TV, you probably want a big one, the biggest you can afford, right? Who cares that if you’re sitting six feet away, a 37″ screen is just on the high end of useful for viewing – that 60″ plasma just screams take me home.

It doesn’t always work in a good or productive manner, but we tend to treat anything bigger than our estimates as better when it’s a perceived benefit, and worse when it’s a perceived threat. I should know – I’m 6’2″ tall and fairly large. My friends treat me as localized security, because without more than five seconds exposure (I’m the goofiest person I know, most days) on the face of it, I look big and threatening. Useful? No. Clothes cost half again as much as they do for anyone else, I hit my head on everything including some doorframes depending on my shoes, and I’m vastly out of shape. Still think being 6’2″ and having a football player’s frame is better than whatever shape you’re in?

As a proving converse argument, I had a friend in school who was 5’10” tall and less than a hundred pounds – and still more threatening than me. Is scale still impressive, putting these descriptions side by side?

One of the things we need to be able to do to combat these clouding assumptions is change our paradigm away from immediate impression toward utility. Often these are one and the same, but in the ever-more-convoluted twenty-first century, we can no longer afford to let first impressions count for anything if we’re given evidence the impression was imperfect. Minds are like parachutes, they work better when we let them open.

Another thing we need to get better at is making sure we’re aware of where scale is of any benefit. I’ve got less than three hundred people following me on Twitter, for example, but those I’ve connected with (and if you’re reading this, it’s likely you’re one of them and know where to find me there) are awesome people, well worth following – and well worth promoting on my part as well. Does this make my stream less valuable to the world than @Scobleizer‘s constant ReTweet storms?

If the small fish is connected to the right big fish, does the small fish need to grow?

Photo by jurvetson

Filed Under: Blog Tagged With: big fish, commerce, leadership, malcolm gladwell, outliers, power distance, retail, robert scoble, scale, scobleized, security, size matters, small fish, twitter

Personality Thieves – The War for the Identities of the Internet

December 23, 2009 by Ian 4 Comments

Big Ass Feed Icon
photo by Danny Sullivan

Robert Scoble posted an interesting discussion topic on his Facebook wall, asking the deceptively simple question: Who will win the Identity war in 2010?

The question was asked with specificity towards tech platforms, like Twitter, Facebook, Google and so on, but it’s an important question to ask of ourselves: to whom are we giving the leverage of our primary identification on the web?

Like a lot of others who are best suited to interface, I’m an adaptable person. This is both a great help in my work, and a hindrance with my friends for one simple reason; when I spend time with you, I’m going to start to sound like you. If I spend an evening watching QI, I have a flare-up of British in my speech. If I spend too much time reading Justin Kownacki, I get ornery. Too much Seth Godin and I fall afoul of sweeping inspirational pessimism. I’ve been accused of having a weak identity, but I don’t think that’s it, primarily because I’m not alone in this behaviour; I just happen to display it as a very visible means of communication. I’m in the habit not only of speaking your language, but speaking your accent as well.

Identity is a touchy subject for a lot of people. We like to be ourselves, but easily fall afoul of pop culture epidemics. Every teenager falls into a category during high school – those who try not to get branded as “outsiders” by their peers, which makes demarcation an impossible process to avoid; it only goes away when everyone stops participating, and it’s not human nature to remain intentionally ambiguous. Social networks make this even more difficult to avoid – Twitter has lists, Facebook has the friend system, as do so many other networks. It’s not a bad thing, but as with so much else, awareness is the key to safe navigation.

The idea of identity, of finding peers to connect with, is so easy to reconcile with our daily lives that technology has adapted it as a mode of operation – we can’t ignore this. Peer to Peer filesharing. Friends lists. Contact lists, address books, RSS feeds, folders, libraries, right down to the DLLs that run your computer programs. Grouping is everywhere. And because it’s everywhere, it’s possible to manipulate.

I recently read an article on Brad J Ward’s blog from last year about “FacebookGate” where a group had severely infiltrated student-run graduation groups for various schools – for who knows what purpose. Perhaps data mining. Maybe stalking. It doesn’t matter. What matters is this event as a demonstration of the very demarcation we use to identify ourselves being used for purposes we did not choose when we claimed the label in the first place.

It gets worse: Over the last month I’ve seen both Chris Brogan and Amber Naslund suffer outright plagiarism. Brogan’s world saw a hack marketing an eBook made out of a collection of Chris’ blog posts. Naslund had a blog post ripped right from her site and posted, no claim of attribution whatsoever, on another site. This goes beyond casual emulation for the sake of communication; this is outright personality theft.

So how does this apply to technology as a communicative and cultural force? In practice. I make a habit of signing up for every social networking site I can lay my greedy hands on, whether I’m aiming to use it or not. I’ve been trying to snap up my own names as a username for the last three months as well, for branding purposes, it just makes sense. Now, think about that for a second. Think about what I just said.

Branding purposes.

Sounds funny, doesn’t it? We talk about personal branding all the time, but it’s always as an external force, information we’re carefully aligning outside ourselves on networks, website after website, trying to make a name for ourselves. We get annoyed if our names are already taken, but how do we fight back? Not by making a mass acceptance of the fact that our personal brands are facets of our identity – that would be silly, applying a business term to ourselves – but rather by setting up “Verified Accounts” and other measures to make sure the people represented by certain usernames really are themselves. It’s a good thing, but it’s still external.

Scoble’s question about who will win the identity war this year – and it will be this year, it has to be, or it will never come – is a big one. I answered by asserting that it won’t be the creation of utility that wins. If we’re looking for utility we already have a mesh of social networks for that. Facebook for friend gathering Twitter for grapeshot conversation, LiveFyre for in-depth enquiry. FourSquare and Gowalla for relational location. We build our online identities out of these things, among many others (personally branded websites, I’m aware, are a big deal as well. I’ve got mine, did you get yours?) and often forget that the idea of identity is more about accessibility than it is about utility. We use these networks to get our words out to others, to track interest in what we say based on how, when, and how loud we say it.

Whatever wins the identity war will provide the greatest power of accessibility and cross-feeding to the largest number of people with the least amount of hassle. Google’s profiles are a great start, but it’s not quite enough. If I know El Goog half as well as I hallucinate that I do, they’ll improve it; I can see the potential there for the perfect outward-facing home base meshed with the ultimate inward-facing dashboard. I wonder if they do, too.

Maybe it won’t be Google. Maybe it’ll be something, or someone else that brings up that killer app.

I just can’t wait to use it once it’s there.

Filed Under: Blog Tagged With: amber naslund, bloody-mindedness, brad j ward, chris brogan, el goog, Facebook, foursquare, google, gowalla, identity, justin kownacki, livefyre, QI, robert scoble, scobleized, seth godin, social-networks, sociology, stephen fry, twitter

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