If you were around for the original Book Review for a Cause (I reviewed and auctioned off Mitch Joel’s Six Pixels of Separation) then you know the deal. If not, stick around, check out the video, and read on!

Today we’re talking about the wonderful Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith.

So here’s the review:

And here’s the deal.

Go to Skip1.org and get involved. Like their Facebook page if you want to share beyond just here. Skip something – heck, skip the book (reserve cost for this is $20 USD, which is what I paid for the book). Share your stories, and we’ll find a balance between the best story, and the biggest donation, and someone will get the very copy of Trust Agents that I read, along with a short letter from me.

Also, for bonus points, check out Invisible People.tv and get involved. If someone can share a really special story on their behalf, I just may buy you a brand new copy of Trust Agents – or skip the book on your behalf – and send you a letter saying so.

What kind of difference will you make?