Some people know what’s going on. Everywhere. All the time.
We call these people journalists. They’re the gatherers, the curators. Journalists present the facts, add value and perspective, conduct analysis.
Some people are what’s going on. We see them everywhere. All the time.
Most of the time, when considering these people, we call them celebrities. However, in the blogosphere, we call them link bait. Reference points. News items.
Which one are you?
And do you know which one is better for you? Which one is better for your blog? Not everyone who’s great at delivering information is good at delivering news for others. Not everyone who delivers news and commentary in a value-added, impossible to replicate way is worthy of news themselves.
This isn’t a bad thing. In fact, it’s an opportunity to differentiate yourself. If everyone in your industry is trying to be well known – to be the news – you’ve got a clear opening to be the journalist, and report the news. If you can learn to do the analysis, add value, and build a consistent perspective on what’s going on in your industry – and, more importantly, deliver that news to outsiders in a voice and language they’ll understand – then you’re setting yourself up to win.
It doesn’t matter if El Bigname knows who I am.
It matters even less to anyone who doesn’t know who El Bigname is. At the end of the day, it doesn’t matter who in your industry knows how awesome you are – success comes from outside your fishbowl.
If you’re making yourself a news item, is anyone outside your fishbowl going to care?
And, if you’re reporting the news, are you reporting it to te echo chamber, or into the vastness of the outside world?