1. Set up a website. You are now global.

2. Make money. You are now a business.

What? It’s simple, right? The trouble with simple is that it often fails to be anything that human endeavour is; simple is rarely interesting, attention-getting, or successful. I’m not saying it’s impossible to be any of these things with simplicity – but it is rare, and it’s never easy.

It’s not just about getting clients, securing contracts, or delivering… well, deliverables.

It can’t just be about doing the business for a while, developing a professional speaking career, and retiring into consultancy.

It should never be about the money – insofar as we always need money, anyway.

It should never, ever, be centered around the transaction and nothing else.

A global business needs to be about communication; anything with that kind of intended reach has to be. And if it’s about communication, it’s also about community – and by extension people, socialization, and relationships.

If you can figure out how to build global relationships that make money, you can figure out a global business. There’s just no other way.

Go ahead. Tell me I’m wrong.