Ian M Rountree

Project Manager, Copywriter, Digital Marketer

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How To Start a Global Business in 2 Simple Steps

January 16, 2011 by Ian 1 Comment

1. Set up a website. You are now global.

2. Make money. You are now a business.

What? It’s simple, right? The trouble with simple is that it often fails to be anything that human endeavour is; simple is rarely interesting, attention-getting, or successful. I’m not saying it’s impossible to be any of these things with simplicity – but it is rare, and it’s never easy.

It’s not just about getting clients, securing contracts, or delivering… well, deliverables.

It can’t just be about doing the business for a while, developing a professional speaking career, and retiring into consultancy.

It should never be about the money – insofar as we always need money, anyway.

It should never, ever, be centered around the transaction and nothing else.

A global business needs to be about communication; anything with that kind of intended reach has to be. And if it’s about communication, it’s also about community – and by extension people, socialization, and relationships.

If you can figure out how to build global relationships that make money, you can figure out a global business. There’s just no other way.

Go ahead. Tell me I’m wrong.

Filed Under: Marketing Strategy Tagged With: business, communication, delivery, platforms, relationships, shipping, websites

Soapbox moment – Milk Muny

July 3, 2009 by Ian Leave a Comment

I’ll try to keep advocacy on this site to a minimum in some cases, but this is the coolest thing I’ve seen in weeks.

This is Milk Muny.com, they’re doing something wonderful for community, for the planet, and for YOU, the consumer, by innovating recycling. Check them out. Give them business. Change the world.

Filed Under: Social Media Tagged With: advocacy, websites

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